After major brands ranging from McDonald’s to J. Crew endured backlash over AI-generated advertisements, Skittles has decided to embrace a notably human approach for the biggest ad moment of the year.

WASHINGTON — Skittles is skipping the showing up on everyone's screens at this year's Super Bowl, and instead bringing the commercial straight to one fan’s front door. The candy brand announced that ...

Actor Elijah Wood’s new Skittles Super Bowl ad’s unique format won’t be airing on TV. The spot will be livestreamed during the Super Bowl on the brand’s social media platforms, including Instagram, ...

Skittles today, Jan. 13, announced plans to perform its Super Bowl ad at the front door of a contest-winning consumer, per details shared with Marketing Dive. The game day spot, as well as an ...

Skittles and Elijah Wood are looking to go big with an ambitious live commercial for Super Bowl LX. Mars, Incorporated, the confectionery company that owns Skittles, announced Jan. 13 that its Super ...