Fast Company

Why brands have a responsibility to improve social media

But here’s another stat that might surprise you. Even with all the rules in place, nearly 40% of kids ages 8 to 12 and 95% of teens ages 13 to 17 are active on social media. It’s not just a part of ...

Understanding Social Media Optimization (SMO) and Its Benefits

Discover how social media optimization (SMO) boosts brand awareness and connects with customers by leveraging popular ...

Exclusive! Taapsee Pannu on social media return: I was told brands want actors who are visible

Taapsee Pannu prioritizes authenticity over social media engagement ...
Marketing Dive

How brands can navigate pre-election chaos on social media

The following is a guest piece by Scott Parker, CEO of digital agency Social Factor. Opinions are the author’s own. The political divide in the U.S. is well-documented. The Pew Research Center says a ...
Marketing Dive

Marketing to social media users in 2025: Here’s what the numbers say

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...
Forbes

How Social Media Is Driving E-Commerce (And How Brands Can Capitalize)

Social media platforms prioritize engaging, visually compelling content, making it a natural fit for product discovery. As users scroll through their feeds, sponsored posts and trending content blend ...
adexchanger

New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students

The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and ...

Poki: Indian Brands Spend Millions On Social Media Ads, But Ignore A Far More Engaged Audience

As Indian brands concentrate advertising budgets on mobile apps and social media, research on gaming attention and opt-in ad ...
Forbes

Why Brands Are Paying Creators Six Figures To Run Their Social Media

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Brand content has almost become synonymous with auto-scrolling, but in 2026, that's all ...

Famoid Announces Expansion of Its Social Media Marketing Services - AI Driven Engagement Solutions for Creators and Brands

Famoid, which stands as the top social media marketing agency in America, provides new social media marketing services through its advanced AI-driven engagement solutions that serve both content ...
Restaurant Business Online

Which restaurant brand is the GOAT at social media?

A look at restaurant activity on X.com yields some surprising results, including an argument for posting less.
Women's Wear Daily

Social Media Rewrite the Rules for Brands

Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. Fashion houses, designers and retailers are rushing into the free social media ...