Add Yahoo as a preferred source to see more of our stories on Google. The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, ...

And the celebs are embracing it.

Brittany Mahomes changed up her signature full beat for a soft makeup look. Mahomes, 29, took to Instagram on Tuesday, February 25, to show off her dewy glow, by Acie Lewis, which she is presumably ...

As a beauty editor I like to stay up to date on all the latest makeup trends, I must admit, I’m a complete sucker for a blush trend. Whether it's TikTok-approved looks, like sorbet blush or cold girl ...

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

Let your inner punk rock girl come out with bleached eyebrows and the perfect '90s deep brown lip. This look uses mascara and liner that are in the same colorway as the lipstick to create a ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

Soft glam subtly enhances your features while unveiling your natural allure and is often associated with timeless elegance and effortless glam. It allows you to feel confident and comfortable in your ...