Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

Changes include new drinks, powders and packaging that reinforce the brand's science-backed roots and market it beyond its ...

Stainless steel water bottles becoming the latest fashion statement is all the proof necessary that being a hydrated human is top of mind. But it takes a high IQ to optimize hydration. HY.Q has ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...