NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila’s next collaborative sneaker release. The baller appeared in several timeless Sprite ads ...

Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...

Way, way back in 1998, Sprite recruited a supergroup of five rap acts to save hip-hop — and the universe — from the evil Emperor Zarkon in a series of ads for the soda that further ingrained the ...

It turns out that Vince Staples the pitchman is as hilariously candid as Vince Staples the interview subject, and as cut-to-the-chase blunt as Vince Staples the rapper. Let’s just say it’s a good ...

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads within TV Guide?s iPhone application. The ads ...

This summer, Sprite, the number one lemon-lime soft drink in the United States, is hitting the streets in full force with an array of programs that include a new advertising campaign and the first ...

The Coca-Cola Company recently announced the launch of Sprite's first global integrated marketing campaign with a new commercial featuring Drake. The commercial [watch below] which features the Grammy ...

There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...

Sprite is apologizing after a marketing campaign in Ireland called “Brutally Refreshing” drew ire for being brutally sexist. The soda brand launched the campaign earlier this year with ads that ...

A Sprite ad campaign launched in Ireland earlier in 2016 is drawing criticism for containing misogynistic and slut-shamey references to women. According to the BBC, the campaign is aimed at ...