Yahoo Finance9d
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...
Orange County Register11d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests ...
Starbucks to offer free refills and bring back condiment bars
Starbucks is brewing up some exciting changes for coffee lovers starting tomorrow.Customers who choose to sip their beverages ...
Starbucks bets on mugs, macchiato art in test of CEO’s plan
The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...
Yahoo Finance9d
Starbucks is betting its future on ceramic mugs
Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...