Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Jan. 27, Starbucks will begin serving drinks in ceramic mugs and glassware for customers who buy their drink “for here.” ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a “mug hug.” Niccol coined the phrase on the coffee giant’s earnings call this week ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs ... coffee to in-store customers in four minutes or less as well as to improve the look and feel of Starbucks ...