Strategic business objectives are an integral part of any strategic plan. Without clear, quantifiable objectives, it's unlikely your organization's plan can succeed. In a strategic plan, objectives ...

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

The following is reprinted with permission from AchieveIt.One of the six reasons why hospital strategic plans fail is lack of focus. Hospital executives typically pile on objective after objective, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

In my experience helping organizations with project portfolio management, most have struggled to truly connect to their overall strategy components. In most scenarios, the project management office ...

In the model for strategic retirement planning, avoiding risks are strategic objectives. I have addressed them separately so far purely for organizational reasons because there are important ...