The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...
The spot ends with the brand’s value proposition: a claim that, after a 2023 reformulation, Powerade now boasts 50% more electrolytes compared to Gatorade’s Thirst Quencher product. While Powerade ...
To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter ... after a 2023 reformulation, Powerade now boasts 50% more electrolytes compared to Gatorade’s Thirst ...
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