For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

The St. Louis Cardinals are taking over their own sales of local TV ads, with the decision coming at a time when the team ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — ...

Comcast Advertising, the advertising division of Comcast, on Thursday announced “a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the ...

NEW YORK—Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from ...