TaB — the pink-canned diet soda that was a household staple in the late ’70s and ’80s — is being discontinued by parent company Coca Cola, the beverage maker announced in a statement Friday. TaB, ...

Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...

NEW YORK (CBSNewYork) - It's the end of the road for a one calorie beverage blast from the past. Coca-Cola says it will stop production of Tab cola, leaving a bad taste for the diet soda's small but ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

Tab was first introduced back in 1963, and went on to pave the way for Diet Coke and Coke Zero Sugar Maria Pasquini is the senior news editor for the human interest vertical at PEOPLE. She has been ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.