For more than 40 years, kids have been begging their parents to take them to McDonald's. But was the first Happy Meal ...

The McDonald's Happy Meal has delighted children for nearly half a century, but its origins are often debated. Among three ...

Bernstein Rein has had major clients over the years, but it's best known for creating something a billion parents now ...

T he McDonald's Happy Meal has been a part of the fast food brand since the 1970s. Debuting as an idea from one of McDonald's ...

The Boo Buckets are back. McDonald's iconic Halloween Boo Buckets, which first debuted nearly 40 years ago are back on sale starting today, Oct. 15., with a Happy Meal at participating McDonald's ...

The first note to make is on the notes themselves. The recipe cards were super well-organized, making my type-A personality very happy. After unzipping the correct package for my meal, the cooking ...

It's a monster mash at McDonald's, with the all new Happy Meal Boo Buckets that have officially ... green and, for the first time, blue. McDonald's lovers also can give their Boo Bucket a custom ...

McDonald’s launched its first Happy Meal in 1979. Brams passed away in 1988 at the age of 45. After that, according to the Chicago Tribune, Brams was celebrated at his funeral as the “Father ...

The McDonald’s Happy Meal. Bob Bernstein said Kansas City’s nine McDonald’s franchises were struggling somewhat when his agency first landed them as a client in 1967. “The first thing was ...