Meta was initially developing Threads as just a feature for the Instagram app, reveals Adam Mosseri. He said that text posts inside Instagram could be confusing to users. So the Meta team behind the ...

Instagram boss Adam Mosseri is on the stand today in Meta’s antitrust trial. In trying to prove the social network is not a monopoly, he shared that the Threads app could have been just a feature ...

Threads was a kind of extension of Instagram when it launched in 2023. However, over time, the reliance of Meta’s X rival platform on Instagram has waned. Now, Threads is getting its own DM inbox, ...

Connor Hayes has been chosen to helm Meta Platforms' (NASDAQ:META) text-based social media app Threads, Axios reported on Thursday. Hayes, a longtime company employee, will take over from Instagram ...

Threads users have been requesting for native DM feature since its launch. Meta has finally decided to bring the feature, with testing starting this week in Hong Kong, Thailand, and Argentina. It will ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...

We’re bringing new football features to Threads, Instagram, Facebook, and WhatsApp, including athlete content, match content, ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will ...

Highlights Instagram is getting an AI-powered "Goal!" voice effect in DMs. WhatsApp has turned the football emoji into Adidas ...