In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Add Yahoo as a preferred source to see more of our stories on Google. Tide Pods. (Photo: Getty Images) The internet loves a good quirky social media challenge — but the latest popular challenge is ...

The average grocery store has hundreds of edible, non-harmful foods to choose from, so it confused many people when the "Tide Pod challenge," aka videos of teens popping Tide Pods into their mouths ...

Social media has spurred the spread of dangerous “challenges” that are often carried out by bored teenagers. And if you’re a parent or teen, you’re likely already aware of the newest challenge to hit ...

CINCINNATI — Despite unwanted viral publicity from Internet pranksters eating Tide Pods, Procter & Gamble continues to ramp up production of the wildly successful colorful detergent pouches. Just ...

Back in February of last year, football star Rob Gronkowski starred in a Tide commercial as a dry cleaner who rips stains out of a customer's shirt. Now, the member of the NFL's New England Patriots ...