Social media users are jumping on a quirky new trend that sees them emptying bottles of purple shampoo over their heads in the hopes that it will dye their hair - a claim that has seen them ...

A NEW craze is taking the internet by storm and it’s called the “Purple Shampoo Challenge”. The viral trend has been all over social media and video platform TikTok and sees people pouring the purple ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

There's a new viral challenge taking over social media, and it involves a very unlikely beauty product. For the last week or so, TikTok users have been participating in what they've deemed the ...

Bleach blonde shoppers have been heaping praise on a purple toning shampoo that banishes brassiness after just one wash. What’s more is that the shampoo is usually £32.97 - and has been slashed by ...

Blonde, gray, and naturally light hair requires so much love and attention. As many know, regular shampoos dull the light color, and then you have to worry about things like sulfates, tonality, UV ...

Purple shampoos tend to come in a violet bottle, but many users are surprised to find that the formula itself is unmistakably purple too. That's for good reason — purple is directly opposite yellow on ...

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here. Anyone with dyed blonde hair knows what a saviour purple shampoo is. Maintaining your hair ...