Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual reality has been a game-changer in many industries, from entertainment and education to real estate and retail. When it comes to incorporating VR in advertising, the possible use cases are ...

At the San Diego-based Digitaria office earlier this week I took the Oculus Rift virtual reality headset for a rollercoaster ride, one day before Facebook announced it will acquire the company for $2 ...

Virtual reality (VR) is a $14.84 billion dollar market, and it's getting bigger. It's hard to miss the tide of technology moving closer and closer to virtual reality. Soon, most big tech companies and ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...