Walmart's Great Value brand is getting its first major logo and packaging redesign in 10 years, impacting nearly 10,000 items.

A smart brand refresh builds trust, attracts new customers, and keeps loyal ones. Learn how to modernize your brand without losing what made it successful.

Shoppers will soon see major changes to Walmart’s signature brand. The nation’s largest retailer has launched a comprehensive redesign of packaging for its flagship private brand Great Value. Great ...

NEW YORK — Walmart is redesigning the packaging of its Great Value products to help customers instantly spot whether a bag of spicy chips is gluten-free or how much protein is packed into a serving of ...

An image of rebranded Great Value products on a blue background. - Walmart On April 15, Walmart announced a redesign of its Great Value brand. Roughly 10,000 products from the retailer's flagship ...

I have a soft spot for the Great Value brand at Walmart. I've always said its spicy chicken fillets are a solid Chick-fil-A dupe, as are the waffle fries. I'm not the only devoted fan, either—plenty ...