"AI for first drafts" has rapidly become one of the most frequently touted use cases by marketers for B2B content workflows.

Companies in B2B are creating large amounts of content. But not everyone is creating thought leadership. As more companies invest in thought leadership programs, many teams are asking a deceptively ...

You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights. You might ...

I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny ...

Discover the power of patience in conversation as business leaders reveal their true stories beyond the jargon. Learn how letting the tape run can uncover authentic insights, turning generic dialogues ...

I’ve long said that thought leaders have to have thoughts. In my decades of serving both aspiring and established businesses that sell to the public sector, I’ve been privileged to learn from some ...

Twenty years ago, I was leading a technology company and sat across the table from a public relations team. They told me I needed a thought-leadership plan. My response was quick and blunt: “What I ...

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand ...

In my early days as a book publisher, I focused on helping smart people write great books that would serve as a credibility and growth tool. However, as it turns out, you need to do more than put your ...

Thanks to its versatility, thought leadership can play a pivotal role in helping law firms execute on their 2025 strategic plans. With the calendar having turned to 2025, many law firms—including ...