SEATTLE — Uber is facing fresh criticism over its pricing practices after a new study claims the company has dramatically increased its profit margins by using AI-driven algorithms to raise fares and ...
Uber's decision to use AI to determine prices and driver pay could be the key to the ride-hailing company's financial turnaround, a new study found.
Senator Chris Cabaldon’s legislation to lower the cost of fares on rideshare services such as Uber and Lyft cleared its final votes in the Senate and Assembly this week by overwhelming bipartisan ...
In anticipation of what's expected to be a more hectic than usual season of holiday travel, Uber is adding a collection of new gifting and ridesharing features to its app. The most convenient of the ...
A viral Uber earnings summary reveals how "dynamic pricing" algorithms are cutting driver pay while raising passenger fares.