American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here’s what’s behind the controversy—and why it’s drawing so much attention.

Sydney Sweeney wanted people to know she had good jeans. Well, genes. Now, her American Eagle ad has the internet melting down.

The ad campaign with the "Euphoria" actress has received backlash that it promotes eugenics, while some argue it's not that serious.