Critics say new line featuring boomerangs, dot paintings and cartoon of an Indigenous man standing on one leg is insulting Underwear brand AussieBum’s new Australia Day collection has been criticised ...

Brands need to be aware of cultural sensitivities with their products and advertising after an Australian underwear company has been accused of being insensitive to Indigenous people, according to one ...

AussieBum CEO Sean Ashby says a large red boulder-like graphic on the men's underwear company's Australia Day 2016 advertisement is "just a mountain" - not Australia's iconic large rock, Uluru. “It ...

Underwear brand AussieBum has faced a backlash over designs and advertising that are said to be 'disrespectful' to Indigenous people. The criticism comes only days after a Meat and Livestock ad ...

Aussie Bum offers gift vouchers ranging from AU$25 to AU$100. Give the gift of choice and style, made even better with Aussie ...

The dynamic world of men's fashion has witnessed the significant impact of aussieBum, an iconic Australian men's swimwear and underwear brand. With its bold designs, innovative technologies, and an ...