The upcoming holiday season could look drastically different for many American families as President Donald Trump's tariffs are on a path to radically alter the toy industry. Trump's 145% levies on Chinese goods have wreaked havoc on supply chains after being imposed in April,

As far as its efforts to address tariffs, Kreiz said that the company is also focused on diversifying its global supply chain to reduce its reliance on China. The Mattel chief claimed in the conversation today that in two years, no single country will represent more than 25% of Mattel’s sourcing.