TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains — with ...

Matcha is often seen on social media, positioning itself as a trendy drink. Experts share insights to highlight the real ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

Served at joints from a Melrose hot spot to a Koreatown cafe, this vibrant powdered green tea has made its way into the ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

IF you’ve not heard of matcha then where have you been hiding? The Kermit-green coloured Japanese powder made of ground-up ...

Shanaya Kapoor and Adarsh Gourav’s matcha selfie fuels buzz for Tu Yaa Main’s next schedule Bollywood News: Latest Bollywood ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...