Barbie dolls are known for getting makeovers, but this time the toys are evolving to better reflect the children who play with them. Mattel says the new release of Barbie dolls is the brand's "most ...

A mother went inside Walmart to get her daughter a Black Barbie doll. Then, she realized the store did not have any without disabilities. In a video with 1.8 million viewers, @praylivingthislife ...

Mattel is continuing to build out its “Wicked: For Good” portfolio, announcing a new wave of products tied to Universal Pictures’ upcoming film. On Wednesday morning, the toy giant unveiled two ...

Wicked: For Good' starring Ariana Grande and Cynthia Erivo hit theaters last month. Mattel introduced singing dolls and a playset based on the characters in the Jon M. Chu directed two-part 'Wicked' ...

The $150 doll set launched on Nov. 12 and quickly sold out. Mattel, as of Dec. 4, had not indicated if the dolls will be for sale again.

While I know that Netflix has been rushing to get out KPop Demon Hunters merch after its unexpected tidal wave of success, “rush” is not often a thing that can happen in the retail industry, much of ...

The Unauthorized History' offers a surprising new look at the doll that was most recently showcased in the 2023 film ...

Mattel's brand-new Glinda and Elphaba dolls don't just look like their on-screen counterparts, they also sing one of Wicked's most iconic songs Elphaba looks every bit the legendary Wicked Witch, ...

Roberto Stanichi has been promoted to the newly created position of Executive Vice President and Chief Global Brand Officer to lead Mattel’s global brand organization. Lisa McKnight, Executive Vice ...

The new dolls also come in a variety of skin tones, hair styles and outfits. — -- The slim-waisted, blonde-haired Barbie doll of the past was joined today by new dolls that come in three new body ...