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Nike, Turnaround Strategy Plays

Nike forecasts turnaround from dismal fourth quarter despite tariffs

Nike is forecasting a rebound from slow sales and profits in the last quarter and despite $1 billion in added tariff costs on foreign goods of its sneakers and athletic gear. The company, headquartered in Beaverton,

Reuters on MSN · 22h

Nike rallies on efforts to tackle tariff costs as turnaround takes shape

Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China production for U.S.-bound goods bolstered investor confidence.

The Wall Street Journal on MSN · 1d

Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out

The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.

Nike, prices

NJ.com · 23h

Trump tariffs hit Nike hard, force ‘surgical price increase’ on consumers

“These tariffs represent a new and meaningful cost headwind,” said Matthew Friend, Nike’s chief financial officer, via The Guardian. “With the new tariff rates in place today, we estimate a gross incremental cost increase to Nike of approximately $1 billion. We intend to fully mitigate the impact of these headwinds over time.”

Insider on MSN · 1d

Nike plans 'surgical' price increases as it expects $1 billion hit from tariffs

Nike said it's raising prices to offset $1 billion in tariff costs, while it works on diversifying its sourcing and reducing its reliance on China.

Seeking Alpha on MSN · 1d

Nike sees $1B hit from tariffs

The world's largest shoe company on Thursday said that current tariffs in place could lead to an additional cost increase of about $1B. Nike's ( NYSE: NKE) warning came after it reported FQ4 2025 results that beat lowered expectations, though both revenue and profit fell on a Y/Y basis.

14hon MSN

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he ...

23hon MSN

Nike soars on a production shift away from China, but it warns of a $1 billion tariff hit

Nike’s shares jumped at the opening bell Friday after the company said it’s shifting some production away from China. But it ...

18h

Nike says Trump’s tariffs to add $1 billion to costs

Nike has warned that tariffs introduced by President Donald Trump could raise its costs by $1 billion this year.

US stocks hit all-time high just months after plunging on tariff fears

The threat of more severe tariffs continues to hang over the economy. The current pause on a round of retaliatory tariffs ...

23hon MSN

Nike stock surges as company forecasts smaller sales, profit drops while tariff costs near $1 billion

Wall Street cheered some signs of a turnaround at Nike in its latest quarterly earnings report released late Thursday.

1don MSN

Nike warns of whopping $1B hit from tariffs — but shares jump on upbeat sales forecast

Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...

18h

Three takeaways from Nike’s worst annual earnings report in decades

Near the end of the call, Hill said Nike will “evaluate corporate cost reduction as necessary,” a result of slower recovery ...

CNN1d

Nike says its tariff bill is $1 billion

Nike is forecasting it will have to pay $1 billion in additional costs because of President Donald Trump’s tariffs, the activewear giant announced Thursday. The tariffs “represent a new and ...

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