The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

The statement clarifies what is permitted from collectives to athletes under the NCAA’s landmark House settlement agreement. Namely, transactions need to have "valid business purpose" to be cleared.

The College Sports Commission has loosened its blanket prohibition on athletes receiving payments from NIL collectives, according to a memo the new enforcement agency sent to athletic directors Thursday morning.