Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

Discover Financial Services is combating a misconception about its credit and debit cards in its newest ads starring Jennifer ...

McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

In today’s volatile political climate, Gen Zers are increasingly concerned about the future of their sexual rights. Emerging ...

A majority of Cashmere’s leadership team has either stepped down or stepped into consulting roles at the agency, according to ...

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...

Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.