Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard Business Review shows that campaigns featuring nano and micro-influencers ...
Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing executive with more than 30 years of experience at brands and agencies, ...
The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...
The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s ...
A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said ...
Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press ...
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