While the Texas Longhorns baseball squad continues to hit the jackpot in Las Vegas this weekend, one true freshman has turned ...

Texas A&M reached a 15-year multimedia rights partnership with Playfly on Friday. Playfly, a sports media, marketing and ...

Top recruit and dual-athlete, Jonah Williams, is already turning heads in the NIL world as he lands a new deal.

Playfly Sports has landed one of its biggest multimedia rights deals yet, signing a 15-year partnership with Texas A&M that ...

Texas Longhorns head coach Steve Sarkisian makes it clear that he doesn't care how much NIL money his players are making ...

Tepper told KBTX. In the current iteration of Texas NIL legislation, House Bill 2804, universities are not allowed to directly pay athletes for use of their name, image, or likeness. However ...

Even before he took the mantle as Texas’ starting quarterback, Manning was topping the NIL Valuation rankings and now, as a Heisman favorite, he is essentially unrivaled. Boasting an estimated ...

Texas A&M's 15-year partnership with Playfly Sports is reportedly worth $515 million, making it the largest in college ...

Meanwhile, the Matador Club has built a national reputation of its own for putting up big money through NIL to support Texas Tech athletics. Co-founded by a pair of former Tech athletes ...

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Texas quarterback Quinn Ewers made it clear Friday that transferring was never an option for him as he considered his future.

Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...