Everyone talks about how hard it is to leave iMessage. But with WhatsApp, it's not even about the app — it's about your ...

Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in ...

Metadata collection and the introduction of in-app ads signals the end of WhatsApp's privacy credentials. What has been done ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...