Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest ...

ASMR videos are everything political ads are not. Soft and soothing, they’re a sensory experience listeners say they like for relaxation, insomnia, and stress relief. By contrast, political ads tend ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...