"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

If you're a parent of young children, chances are the Elf on the Shelf comes to your home during the holiday season. You give it a name, prop it on a shelf, and instantly you have Santa’s personal ...

The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

Amazon's Alexa horrified some parents when it answered kids' questions about "Elf on the Shelf." So I asked the company what ...

NASHVILLE, Tenn. (WTVF) — The Elf on the Shelf visited children at Monroe Carell Jr. Children's Hospital at Vanderbilt two weeks before Christmas to bring some magic back for kids staying in the ...

The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

Based solely on the title and knowing that it's Christmas horror, one might assume that the picture explores the concept of ...

Get ready for a fun filled family game night with these free printable elf family game night games. The bundle includes Christmas elf themed games, decorative prints, and even a scorecard. Free ...

Elf is a hilarious and optimistic Christmas movie that is genuinely funny and heartwarming. The film follows the rule of one, showcasing how one person, in this case, Buddy the elf, can make a ...

Editor's note: This story is for those who can still hear the Christmas sleigh bells. We're a few days from one of the greatest days of the year. Christmas Eve night, we go to bed with visions of the ...