Kaiser Permanente's inclusive Thrive campaign emphasizes "moments that matter, and that are possible through good health," says one of its senior marketing executives. Kaiser Permanente's latest ...

Kaiser Permanente is shopping for new ad agencies, and the result could mean a loss for ad giant IPG. Kaiser spent at least $85 million on advertising in 2020, up 20% over 2019. It would be a key ...

Editor's note: This story has been updated to make clear that an organization's total spend is based on media value and may not reflect actual budget. The health insurance companies that spent the ...

Kaiser Permanente’s “Thrive” ad campaign is nothing new to Portlanders. They’ve run an extensive billboard campaign throughout the city for months now. One of my favorites features a photo of a bike ...

I am a licensed clinical social worker who retired from my position as a psychotherapist in the psychiatry department at Kaiser Permanente in Vallejo about three years ago. During my tenure there, ...

One of Steph Curry's strengths as a front-man is his ability to appeal to the average Joe. Fans might not be able to identify with muscle-bound seven footers, but they can look at the diminutive guard ...

Kaiser Permanente is using its Thrive advertising campaign to encourage beneficiaries to develop more healthful eating habits and as a promotional tool for initiatives already in place, such as ...

Kaiser has been using its "Thrive" ad campaign since the early years of this millennium. Kaiser Permanente is launching a 12th year of its acclaimed and long-running "Thrive" ad campaign today, which ...

An Orange County Kaiser Permanente doctor is featured in a new TV ad airing across the state. Dr. Tad Funahashi, wearing the green scrubs, stars with other Southern California employees in “Kabuki.” ...

Kaiser Permanente, Oakland, Calif., is planning a $40 million national marketing campaign to reverse a recent decline in membership. The campaign, Kaiser's first national effort in about seven years, ...