For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally ...

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

The NBA GOAT sits down for a revealing conversation on athlete mindsetThe discussion turns toward how players see branding ...

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new logo. Despite this being the first update to the team's look in 14 years, ...

Cade Cunningham’s new logo has recently been revealed on his sneakers during gameplay. On Monday night, SLAM Kicks brought attention to the Detroit Pistons’ new branding, and the post went viral on ...

More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...

If you turned on Game 1 of the NBA Finals you might've noticed the lack of any signage or logos suggesting this was the NBA Finals. If you didn't notice, there's a very good chance that if you were on ...

Game 1 of the NBA Finals was an instant classic, with Tyrese Haliburton hitting a last-second shot to lift the Indiana Pacers over the Oklahoma City Thunder after yet another improbable 4th quarter ...