Fresh off the success of its On the Bench NBA broadcasts on Peacock and its Inside the Glass NHL broadcasts, NBC Sports has a fascinating plan to bring viewers inside the mind of a pitcher during live at-bats on its MLB coverage this season.

Every night of the 2026 Milan Cortina Olympics, Primetime in Milan will showcase the biggest stars and most thrilling moments of the day's competition, with an emphasis on enhanced storytelling. Snoop Dog is returning to join Primetime in Milan most nights,

MILAN, Italy — The U.S. women's hockey team plays Canada in the gold medal game on Thursday, and a new champion will be crowned in women's figure skating at the Milan Cortina Games. Also on Thursday, the new Olympic event of ski mountaineering will begin ...

NBC interrupted its broadcast of the Boston Celtics against the San Antonio Spurs to give viewers a live look at Miami Heat's Bam Adebayo making NBA history.