Here’s how to do social media marketing for your business. Before posting on social media, step back and look at your overall ...

Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

The basic premises behind a successful social media marketing plan can be summerized in to five key marketing points. Social ...

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one. Social media still feels fairly “new” to many of us. It’s hard ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

Social media isn’t only a way to connect with others — or at least, feel like you’re connecting with them — it’s also, potentially, a way to make money. This is because as much as social media ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...