Google’s new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI ...

Google’s new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI-powered sales.

Google’s new protocol and AI search ad offering are meant to convince marketers that its ecosystem is the best for driving AI ...

The Heinz Dipper, made by Rethink, is debuting in 11 countries, including six cities in the U.S. (Heinz) By ...

At CES 2026, AI’s impact on TV advertising was obvious, from agentic transforming the buy-side to how live events are bought ...

Outlaw Light is betting that affordability and a clear point of view—and not Super Bowl ads—are the way to steal share from entrenched beer brands.

In an increasingly artificial world, Gen Z’s need for what’s real has never been stronger. () By ...

BarkleyOKRP is opening an office in the Big Apple as it plans a broader national expansion.

A playful campaign by Wien Nord Serviceplan features insider tips designed to nudge travelers away from crowded hotspots.

League aims to convert World Cup curiosity into long-term fandom, with campaigns rolling out across the 2026 season ...

MLS names Ogilvy as creative partner to turn World Cup’s soccer-curious into hardcore fans League aims to convert World Cup ...

A homemade song drew creator remixes, thousands of comments and millions of views—without any ad spend from the soda brand.