Luxury brands in China are adapting their digital strategies to balance follower growth and engagement while optimizing ...

Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’ ...

Italian group’s struggles highlight the challenges foreign luxury brands face maintaining brand allure, pricing consistency ...

In-store experiences must be treated as paramount, as they are the most visceral representation of the brand’s ethos.

Tmall dominated, driving record beauty sales via its 88VIP program and livestreaming strategies.

A celebrity-influenced consumer base, immersive retail experiences, and strong social media engagement are propelling growth.

With more luxury giants reporting flagging sales, the focus could shift further from aggressive expansion to cutbacks and acquisitions.

As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to ...

Defying the broader luxury slump, the LVMH-owned brand stands out as an exception, thanks in large part to its China strategy ...

Marking 60 years of Sino-French relations, the Comité Colbert exhibition in Shanghai showcases the rich dialogue between ...

Brands are embracing café culture, collabs, art installations, and pop-ups to engage a young, style-savvy audience as sales ...

Luxury brands revise China strategy amid slowdown Businesses delay openings and close stores as conditions mirror 2014’s ...