The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Google's new PMax 'Source' column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.

TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other ...

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop ...