Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for ...

Cleaning products brand Bissell is enhancing its customer experience and increasing its conversion rate through constant ...

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produced ...

Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...