In the age of AI, brand guidelines need to make sense for both humans and machines to cut through the noise. Ideas matter now ...

The designer talks about building place-based identities through an immersive, research-heavy approach, and how he avoids slipping into nostalgia ...

Lola Madrid’s new campaign for the ice-cream brand uses seductive photography to encourage Magnum fans to opt-in to alerts of imminent sunshine ...

Created by Forsman & Bodenfors and produced by new-land, Explore Your Story is a timely reminder of the power of storytelling ...

Lifeline services need to be memorable at times of crisis which means standing out in a sea of content. Good design is vital, ...

In his new book, the co-founder of BETC offers a journey through advertising since the 1980s, and tracks the seismic changes ...

Developed with creative company Revolt, the film for the charity inverts the ‘house tour’ format made popular by high end ...

Matchbook Book, published by CentreCentre, features over 250 images of matchbooks collected between the 1970s and late 1990s ...

The campaign film highlights how other household items like candles and balloons have tighter regulations than tampons, and ...

Chupa Chups has launched a new easier-to-open wrapper - but in order to reach it, audiences are challenged to conquer the Chupa Chups Impossible ...

The ninth album from the cartoon band focuses on the journey of life and death. Here, Jamie Hewlett shares how he created its ...

The new-look identity by SomeOne preserves the MCC’s ‘egg and bacon’ colours and introduces a subtle nod to the Lord’s slope ...