As the news industry experiences a wholesale shift in how audiences connect with journalism, news companies must consider how ...
Many news media organisations invest in workshops to support AI implementation, but those that succeed have internal AI ...
Research shows news super users are the consumers most worth competing for and also have the largest repertoires of news ...
The Parramatta Bureau’s focus on attracting new readership has required a targeted paywall strategy that made the most of ...
INMA research suggests reach is key to loyalty and revenue, shedding a different light on the idea that news companies should ...
This week, Emily Schario, head of content and editorial co-founder of The B-Side, will present a Webinar on how The Boston ...
T ransformation in the news industry is often discussed in abstract terms: platform shifts, audience behaviour, emerging ...
Presentations from the INMA World Congress of News Media in Berlin covered how advertising having a seat at the table and ...
Nominated by senior leaders within their organisations, the 16 media executives chosen will have access to INMA educational ...
With its Geojournalism Initiative, Oxpeckers has created a suite of digital tools designed to transform how environmental ...
H ow do you get hundreds of journalists so comfortable with AI that they are proactively asking to use AI tools? Nadia Kohler ...
Most channels — internal, social, direct, and external — have remained stable over the past two years, but search has dropped ...
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