New data from YouGov reveals Polestar and BYD have the highest brand awareness among UK consumers across challenger EV brands ...

CEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

The data reveals a growing “paradox” in that marketers are aware of the strategic and investment opportunities that can come ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...