In its highly penetrated categories, P&G looks to find solutions to consumer pain points and resolutions to their “coping ...

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing. The quest among B2B brands to ...

There are not many customer journeys that begin the moment you are born – but that’s exactly what the CMO of NFL team ...

The newly launched Sponsorship Effectiveness Forum aims for industry-agreed standards that put sponsorship at the top of the ...

Period care brand Here We Flo is partnering with Chelsea FC Women in a bid to tackle stigma and raise brand awareness through ...

Every marketer thinks they know who their audience is. But what if the best audience strategy requires improvising with data?

SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

The new dedicated All-Party Parliamentary Group for creators seeks to increase dialogue between influencers and policymakers ...

CMO Doug Sweeny explains how the brand went from low awareness and an unclear positioning to marketing-led growth.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

From starting with failure and new frugal innovation, to driving differentiation via the value curve, marketers need to see ...

The retail legend opened up Marketing Week’s Festival of Marketing emphasising the importance of creativity in building ...