MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities into Nielsen ONE. The collaboration will ...
Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
NEW YORK, Jan. 29, 2025 – Black audiences spend 32 hours on apps and websites on their smartphones and tablets—two hours more than the total U.S. population, according to the latest exclusive ...
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...
New York – August 28, 2023 – Nielsen, a global leader in audience measurement, data, and analytics, today released its 2023 State of Play report outlining new findings on the fast-evolving streaming ...
Building on industry-defining The Gauge™, new insight shows total cross-platform view of audience engagement by media company. Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent ...
New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around ...
Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...
Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach the right audiences through the right channels. The Record is a quarterly report card on ...
When the original Star Wars film, A New Hope, was released in May of 1977, few knew it was destined to kickstart one of the most beloved franchises in history. Now, nearly 50 years later, there are ...
With a buying power projected to reach an estimated $2.1 trillion by 2026 1, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are ...
Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies. Tune in to hear about audio’s power in ...
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