As Cannes took over social feeds worldwide, Samsung and Brut India collaborated to capture the festival’s real-time ...

As part of our Pride Month series on queer campaigns from around the world, we revisit Coca-Cola's 'Essa Coca é Fanta', the ...

Droga5 takes over creative duties previously handled by Panay Films, with the account estimated to be worth between $20 ...

Developed in partnership with Adobe, the new capability aims to help enterprises create personalized content at scale across ...

On World Environment Day, we explore the environmental and financial costs of frequent rebranding, as experts discuss the ...

The new features include football-themed stickers, calling effects and an updated football emoji that incorporates Trionda, ...

Before his elevation, Ahuja served as Senior Manager, Sports Marketing and Men's Basketball Lead at adidas, overseeing ...

Kelvinator has brought its Summer Paused campaign to Delhi NCR with a 3D installation billboard showcasing its Heavy Duty ...

As audiences split their attention across TV, OTT and social media, media experts assess whether the tournament still ...

Kantar’s State of the Nation study found discretionary spending sentiment weakening, while only 48% consumers expect the ...

As climate pressures intensify and green claims face greater scrutiny, experts say the future of sustainability lies in what ...

Marketers are being pushed to rethink differentiation, storytelling and trust. IBM’s Tuhina explains what it takes to stay ...