These bizarre AI-generated visuals feature in Equinox’s New Year’s campaign, each juxtaposed with a striking portrait of an ordinary (albeit very toned) person.

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

According to The Hollywood Reporter, the tagline “Question Everything but Yourself" is displayed across the bottom of each of ...

Equinox takes aim at authenticity as the fitness brand uses a buff Trudeau to sell fitness and "question everything" — and it ...