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Chinese state-linked social media accounts amplified narratives celebrating the launch of Chinese startup DeepSeek's AI models last week, days before the news tanked U.S. tech stocks, according to online analysis firm Graphika.

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The buzz surrounding DeepSeek intensified following its launch on January 20, with discussions comparing its advancements to OpenAI’s ChatGPT.

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In the US, DeepSeek's accomplishments sparked accusations that it had improperly accessed technology from OpenAI and other leaders, though the allegations remain unproved

The accounts involved in the effort, including those of Chinese diplomats, embassies and state media, amplified media coverage of the launch and promoted the idea that DeepSeek challenged US dominance in the AI sector,