Chinese e-commerce giant JD.com led by 'China's Jeff Bezos' has launched its new Joybuy platform in Britain in what could be a seismic moment for UK online retail.

The retailer claims to offer customers a 'faster, more convenient and cost-effective' experience.

JD.com, one of China’s largest retailers, has officially launched its Joybuy online store in the UK, selling a wide selection of grocery items and general merchandise with rapid delivery options.

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