Add Yahoo as a preferred source to see more of our stories on Google. An image collage containing 3 images, Image 1 shows Wicked Elphaba doll by American Girl Collector Series, Image 2 shows Wicked ...

Every November, it feels like American Girl dolls quietly reclaim their crown as the ultimate holiday classic. Long before holiday wish lists went viral on TikTok, long before influencer unboxings ...

Cyber Monday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Cyber Monday coverage. American Girl dolls are not cheap. But because they’re a ...

The dolls, which are available online and in stores now, retail for $125 each Courtesy American Girl American Girl is revealing the latest dolls part of its Disney Princess collection. The iconic toy ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.

Everyone has a favorite childhood toy. But is yours a hall of famer? This week, the National Toy Hall of Fame inducted American Girl Dolls, the board game Risk, and even sand. The honorees were ...

The recent launch of two "historical" American Girl dolls from the 1990s is making some millennial women feel very, very old. Isabel and Nicki Hoffman, the newest characters in American Girl's ...

ROCHESTER, N.Y. (AP) — American Girl Dolls and the strategy board game Risk were inducted into the National Toy Hall of Fame on Thursday in recognition of their influence on the toy industry. Sand, ...

Morgan Vitti's bridesmaids gifted her an exact mini replica of her wedding dress ...

Mattel's movie-inspired collection also includes American Girl 18-inch doll outfits, a Fisher-Price Little People figurine set and an Uno deck. By Danielle Directo-Meston E-Commerce Editor If you ...